About

My name is Brendan Baldwin and I am a “multimedia artist” (musician, videographer, VFX enthusiast, software engineer, researcher, writer, philosopher), currently living in the beautiful and free state of Idaho.

I’ve been very involved with computers and music as far back as my early childhood. I went to music school after high school and paid my bills by working a bunch of computer programming jobs. Eventually I fully transitioned from telling people “I’m a musician” to “I’m a software engineer” and generally was okay with that, but it’s been key theme of my midlife crisis to take the role of art in my life much more seriously.

I started writing software professionally back in the 20th century, way before most people were even aware of a thing called “the world wide web.” I have always been fascinated by the category of software encompassing generative programming, genetic algorithms, a-life and AI.

I have been an early stage employee working at several startup companies helping to bring (most of) them to successful exits. Some of my favorite software work has been in the open-source space, building tools to help independent developers and the next generation of startups succeed.

I started the Wizardhead brand to channel my creative side and engage with a world beyond just the tech industry. As I work more in the arts, I find my ambitions and ideas in this domain expanding and pulling me ever more irresistibly and irrevocably towards working on art projects full-time.

To make it possible for me to spend more time on art, I am actively experimenting with business models and content strategies to make it sustainable.  This is messy and I have a lot to learn, so I beg your pardon in advance as I try things out.